People For the American Way and its affiliate, People For the American Way Foundation, are progressive advocacy organizations founded to fight right-wing extremism and build a democratic society that implements the ideals of freedom, equality, opportunity and justice for all. We encourage civic participation, defend fundamental rights, and fight to dismantle systemic barriers to equitable opportunity.
The Director of Membership & Midlevel Giving leads People For the American Way’s vibrant and growing direct marketing membership program to recruit, renew, and upgrade annual donors through multi-channel fundraising efforts. They will also work closely with the membership and major gifts teams to develop and implement a dedicated strategy for cultivating and stewarding our mid-level donor tier ($500-$5,000). The Director of Membership & Midlevel Giving reports to the Chief Development Officer and works closely with both major gifts and planned giving staff. This position is located in Washington, D.C.
Lead development of direct mail and telemarketing messaging and strategy for a membership base of over 100,000 active donors
Develop and execute annual fundraising plan to recruit, renew, and upgrade donors through offline direct response channels
Serve as liaison with external vendors and consultants to develop strategy and manage campaigns
Develop and implement multi-channel direct-response marketing strategies to recruit and engage mid-level donors to maximize revenue, including a high-touch direct mail program for mid-level and major donors
Develop comprehensive reporting and strategic campaign analysis
Oversee the sustaining member program, using best practices to retain and upgrade sustaining donors and grow the program
Manage a portfolio of approximately 300 mid-level donors and builds relationships via phone calls, personalized email communications, ongoing written contact, and small events
Manage robust system to ensure that all donors are thanked in a timely and appropriate manner
Communicate regularly with program staff to maintain awareness of People For programs and activities in order to effectively market our work to donors
Ongoing professional development to stay abreast of emerging trends and technology in direct response and cross-channel marketing
Other duties as assigned
Bachelor’s degree and 7-10 years fundraising experience (or equivalent combination of education/experience); including specific experience with direct-response membership programs
Exceptional verbal and written communications skills including experience in reviewing direct mail appeals, acknowledgment letters, emails, and other similar correspondence; experience with proofreading
Ability to manage multi-million dollar budgets, complex mail plans, and data analysis projects
Strong computer skills, including Word and Excel and CRM/fundraising databases
Outgoing personality with ability to enjoy direct communication with donors and prospects and the ability to collaborate with other staff and external vendors
Ability to handle simultaneous projects and manage competing deadlines
Discretion and mature judgment in handling sensitive and confidential information
Demonstrated commitment to People For’s core mission
People For the American Way is an Equal Opportunity Employer
People For the American Way (PFAW) is a nationwide advocacy organization that mobilizes its members and activists to fight for public policies that reflect the values of freedom, fairness, and equal opportunity; to champion constitutional protections and civil rights.