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Assistant Director of Annual Giving, Direct Marketing for Schools and Units
University of North Carolina at Chapel Hill
Assistant Director of Annual Giving, Direct Marketing for Schools and Units Position Summary Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university. Reporting to the Associate Director of Annual Giving, Direct Marketing for Schools and Units, the Assistant Director of Annual Giving, Direct Marketing for Schools and Units will plan and implement direct marketing strategies for many schools and units with the assistance of the Associate Director. They will develop an overall outreach strategy to renew, retain and acquire donors through direct marketing strategies. This position will have direct contact with University Development colleagues, school/unit colleagues and donors. Principal Functions: Consulting (25%) Strategically identify segments for appeals with school/unit clients. Communicate central annual giving strategies and current annual giving best practices with schools/units. Reporting (15%) Other Duties (10%) Educational Requirements Qualifications and Experience Preferably two years of higher education development, direct marketing for higher education or related experience. Candidates should have working knowledge of Adobe Creative Cloud (InDesign, Illustrator and Photoshop), MS Office suite (Word, Excel, PowerPoint and Access) and social media (Facebook, Twitter, Instagram and YouTube). Experience with donor CRMs (Blackbaud), crowdfunding platforms (GiveCampus), project management tools (Asana) and commercial printing/production processes is preferred. Ability to interact effectively in a comprehensive research university setting. The ability to work effectively with a variety of campus departments including consultation and advisement of constituent school and unit colleagues. A high energy level and strong drive to be successful. Ability to think logically and strategically. Application Types Accepted The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
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