The Associate Director of Annual Giving is responsible for strategizing, designing and executing the Annual Giving Program at Mercy Health Services, including all giving between $1 and $9,999. This individual will use a variety of approaches, including direct marketing and in person solicitations. She/he is responsible for identifying and qualifying prospective donors, cultivating positive relationships and directly soliciting donations at the intermediate level (between $1,000 and $9,999).
The Associate Director of Annual Giving is responsible for executing a robust annual giving campaign. This includes, but is not limited to:
Key Responsibilities:
Direct marketing: implementing direct mail, email and social media campaigns to grow our annual giving membership societies (Mercy Partners $1 - $999, Mercy Society $1,000 - $9999; 1874 Society for physicians $1,874+).Determine appeal frequency, timing and objectives
Determine strategy for appeals and overall objectives for each campaign
Liaise with Advancement Services and Communications Coordinator on logistics of all campaign materials
In-person solicitations for donors and prospects at the$1,000 - $9,999 level.Carry a portfolio of approximately 50-75 prospects capable of making gifts between $1,000- $9,999.
Collaborate with philanthropy services team and fellow gift officers to determine movement throughout the pipeline
Determining whether new societies or membership levels are warranted
Moving donors strategically through the pipeline
Increasing recurring gifts, automatic renewals and payroll deduction
Implement and manage a robust employee giving campaign
Growing the renewal rates and ensuring enough new donors into the pipeline annually
Establishing relationships with other members of the advancement team as well as clinicians and managers throughout the hospital system
Strategically and aggressively grow current, new and emerging philanthropy programs to achieve revenue targets, build relationships and support programs
Qualifications:
3-5 years of progressive fundraising experience
Experience with direct marketing campaigns -- development and execution
Knowledge of direct mail techniques
Experience managing a pipeline, face-to-face asks and relationship building
Proven experience in building relationships with donors
