PNP Staffing Group is honored to partner with The Innocence Project--one of the nation’s leading criminal justice reform organizations--in their search for an Assistant Director, Digital Fundraising.
Working with a cross-departmental team including the Development, Communications, Policy departments, and outside consultants, this position is charged with engaging and expanding the organization’s digital donor base.
The Assistant Director, Digital Fundraising will develop a comprehensive plan for increasing online giving and donor participation in online activities. In addition, they will have a leadership role in the production and execution of digital campaigns to increase donor and prospect engagement in online giving and the conversion of website visitors and social media followers to donors. This position reports to the Deputy Director of Development.
Essential job functions
Collaborate with a cross-departmental team to develop, plan and execute a consistent and concerted online mobilization, outreach and fundraising program to create and implement comprehensive strategies to enhance constituent engagement and grow digital audiences and revenue through online campaigns.
Develop digital donor cultivation, renewal, and solicitation programs and schedules.
Create and execute donor conversion, retention and upgrade strategies.
Develop email strategies, creative direction and lead implementation of email campaigns to drive fundraising.
Set monthly and annual goals and develop a framework for tracking, evaluating, and optimizing campaign performance and engagement metrics; analyze and translate anecdotal or qualitative data into recommendations and plans.
Create and manage online campaigns, online advertising and online/offline grassroots strategies to build email lists for fundraising and advocacy purposes.
Oversee the creation and deployment of fundraising and cultivation emails to upgrade donors, convert 1x donors into sustainers and convert prospects into donors
Identify strategic use of donor segments and suppression lists to retain and upgrade donors.
Oversee creative production and distribution of regular outbound fundraising and cultivation emails and programs.
Implement and monitor test plans, metrics and analysis of online fundraising and constituent mobilization campaigns.
Oversee monthly report on key digital giving metrics, in collaboration with Communications colleagues.
In conjunction with Communications and Policy departments, collaborate in development of timetable for campaigns and messages.
Select and manage vendors as needed for online fundraising, marketing and outreach efforts.
In conjunction with the Special Event Manager, manage the digital fundraising components of a few special events.
Write/edit key copy for digital fundraising campaigns.
Research and implement new technologies and techniques as needed.
Qualifications & Experience
A minimum of five years of experience with digital fundraising and cross-channel marketing in non-profit settings is required.
A passion for criminal justice reform and telling dignified stories of the wrongly convicted.
Experience using online tools, processes and techniques for donor development, engagement, recruitment, retention, conversions and list building is required.
Experience mobilizing and engaging online communities in a wide range of multi-channel activities, online and off.
Highly energetic and creative thinker and team player.
Excellent written communication skills and ability to message quickly and effectively, particularly for an online audience.
Experience with developing and performing A|B and multivariate email and website tests, analyzing results and implementing learnings from tests.
Experience with complex data sets and knowledge of CRM technology, especially Salesforce.
High level of competence in use and knowledge of CRM-driven advocacy and fundraising tools.
Key competencies (skills, abilities and traits)
Strong creative, strategic and analytical skills.
Ability to multi-task effectively in a fast-paced, deadline-driven environment required.
Commitment to working with shared leadership and in cross-functional teams.
Ability to negotiate services and pricing with vendors.
Proven ability to build consensus and work effectively within a cross-departmental team.
Demonstrated ability to solve problems and manage resources effectively.
Excellent verbal, written, and interpersonal communication skills.
Detail oriented with strong follow-through and the ability to meet tight deadlines.
Demonstrate a commitment to diversity within the office, values all individuals and respects differences regarding to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance.
About The Innocence Project
PNP Staffing Group believes in the power of nonprofits to make a difference, and we provide the staff to help make that difference. Follow us on Twitter @PNPStaffing to receive the latest updates on client job openings, available candidates, salary reports and staffing trends. PNP is the only recruiting firm providing a full array of staffing services exclusively to the nonprofit sector. With our vast network of mission-driven and experienced job seekers and our fast and rigorous screening process, we deliver results by finding the right fit for each organization. PNP offers staff ranging from executive leaders and middle managers to support staff in: - Fundraising, Marketing, and Communications - Finance, Human Resources, and Administration - Programs, Information Technology, and Office Support