Development - General, Major Gifts, Planned Giving
Sterling Search Inc. has been exclusively retained to recruit for the Divisional Director of Development (“DDD”) for recently merged Salvation Army California South Division (“SACSD”).
Specific Duties and Responsibilities
The DDD has the responsibility to successfully lead all elements of the Development Department including all fund raising, public relations, marketing and advertising, social media, volunteerism and board engagement. The DDD is the lead advancement officer and is an essential part of divisional leadership team, participating on Command Finance Council (CFC) and leading all strategies to advance The Salvation Army as much as possible through annual support and breakthrough gifts, capital and endowment campaigns, planned giving, as well as through awareness-building, brand positioning and leadership networking. The DDD works cooperatively with the Territorial Executive Director of Development (TEDD) and territorial CRD staff to adhere to and implement territorial CRD programs, practices and policies.
The DDD manages the total operation of the divisional development department, supervising all functions and staff with the department, including the following areas: Major Gifts, Planned Giving, Direct Mail, donor data management, social media, digital fund raising, public relations, advertising and marketing, volunteerism, special and major events, corporate giving, foundation grants, advisory boards, entertainment industry relationships, United Way relationships, etc.
The DDD establishes, seeks approval for, and manages and annual development plan as well as, department and function-specific activity goals, gifts production goals, strategic plans, planning calendars, budgets and other essential management activity in sync with divisional leadership, submitting regular reports as requested and monitoring progress with staff, adjusting as needed to maximize success.
The DDD creates as effective department team atmosphere which encourages cooperation, strategic thinking regular communication, professional growth, creativity and which instills healthy accountability for advances in resource development for and awareness of Army mission.
The DDD works with each member of development team, as well as volunteers and consultants as appropriate, to lead the development and implementation of strategies that significantly advance the Army through each function outlined above.
The DDD oversees planning and implementation of strong direct/integrated marketing plan throughout the year and throughout the division as a solid foundation to all fund-raising efforts and constituent communications, resulting in consistent net gains each year.
The DDD contributes professionally as an essential participant on the divisional leadership team under the direction of the General Secretary (GS), attending CFC meeting and collaborating with leadership to advance the mission of the Army through effective planning, communication and facilitation of leadership involvement as appropriate in select PR and fund-raising activities.
The DDD will assist the GS as requested to serve as a staff liaison to the Los Angeles Metro Advisory Board, deploying staff as needed to effectively manage and support successful board communications, meetings, committees’ events and projects.
The DDD works with officers and advisory board leadership in the division to ensure best practices in board recruitment, orientation, standards, goal-setting, committee work, fund raising, and member engagement effectively.
The DDD is responsible to work with Corps and programs in the division that do not have and advisory board or council and assist in the creation, recruitment and training of boards and board leadership.
The DDD leads or supports successful planning and execution of capital and endowment campaigns, working with consultants, leadership, and volunteers as needed along with internal leadership, development staff and other key stakeholders.
The DDD and the development team works alongside Regional Offices in Orange County and San Diego County with leadership to develop and support strong PR and fund-raising practices in support of their respective counties’ growth; which should be in sync with overall divisional plans to ensure standardization of practices and uniformity, as necessary.
The DDD and development team works with Corps and social services programs leadership to support the achievement of their resource development and PR goals, coming alongside to support planning, coaching, and to help implement as feasible (grants development).
The DDD models and leads strong stewardship communications practices throughout the department with all categories of constituents, ensuring relationship management approaches are in place that earn the right to ask and which inspire future giving through regular reports about the impact of gifts in people’s lives through The Salvation Army programs.
The DDD is an effective people manager, adhering to all HR policies, recommending new hires for strong, qualified staff, holding regular staff meeting while allowing staff to stay focused on their goals, supporting staff with resources, training, and guidance. Evaluating staff on an annual basis, recommending separation, and compensation changes as needed.
The DDD accesses research and data as a basis for charting directions, measuring progress, benchmarking against other divisions and organizations, monitoring trends, identifying, qualifying, rating, and developing strategies for approaching prospects for major and planned gifts.
The DDD manages and fulfills a communications and solicitation plan for a very select and limited caseload of assigned leadership donors and prospects (key board members) agreeing to individual donor fund raising goals.
The DD works with internal (DC, Territorial CRD) and external (board volunteers) leadership, as appropriate, to develop and implement these plans, taking a team solicitation approach when necessary.
The DDD works cooperatively with the TEDD and other territorial CRD professional staff to develop and implement the territorial major gifts program and management structure, program standards and business practices and policies an does the same with other territorial initiatives/ programs.
The DDD supports major gifts and planned giving staff to develop team strategies for peer-to-peer cultivation and solicitation approaches, involving leadership volunteers and internal leadership as deemed appropriate based on prospect research/ strategies. Supports staff to develop research and briefing memos in preparation for team discussions. Works with prospect manager at THQ and any local staff who are trained to do research to develop donor profiles to inform “moves management” strategies and planning conversations. Communicates regular with and works collaboratively with territorial major gifts management staff to ensure a strong major gifts program at the divisional level.
Works in close collaboration with Officers, programs, finance, and development staff to develop a portfolio of giving opportunities (cases for support) that documents funding needs in terms of real program costs, how dollars impact people, outcomes being achieved, short falls and exciting mission advancement opportunities. Supports and or works with team to present these opportunities to donors to effectively match donor interest with Army service delivery advancement needs. Ensures we remain attentive to fiduciary responsibilities in sync with finance and program staff.
Keeps leadership apprised of all significant interactions with donors, prospects and board leaders; consulting with leadership when needed to understand organizational priorities, to develop strategies that benefit both donors and the Army.
Stays driven towards goals and ensures a cohesive, comprehensive development strategy that effectively incorporates all of the various development functions.
Participates in professional training and territorial/national meeting and conferences as budget allows. Works cooperatively with territorial CRD leadership and staff on various initiatives and in keeping with territorial policies and CRD programs.
Ensures a strong office management and donor data system infrastructure is maintained, including continually updated portfolio donor files, reporting systems, attentive correspondence and timely gift acknowledgments, etc. In keeping with department policies and procedures. Ensures adherence to all divisional and territorial business practices and policies. Ensure excellent customer service is provided to donors through accessibility to staff and leadership, timely responsiveness quality in all interactions and personalized communications.
Supports a strong annual Christmas kettle campaign across the division through corps trainings, communication of corporate agreements and stipulations, support for volunteer recruitment and training, gathering of reporting information, approaches to locally-headquartered retail chains, media kick-off events that achieve high quantity media impressions, etc.
Works with staff and leadership to develop a strong public relations, events and branding positioning program that enhances public awareness, increases positive exposure to the Army, targets key audiences, communicates key messages at every opportunity, and strengthens the Army’s competitive positioning among the non-profit community.
Responsible for finding corporate or individual sponsors for the Rose Parade
Performs other duties as assigned by GS
On time, regular attendance is a must along with flexible schedule to meet business fundraising needs
About The Salvation Army, California South Division Headquarters
Angel View offers treatment programs to care for children and adults with developmental disabilities. Many clients have some form of paralysis; approximately 70% require the use of wheelchairs. Since 1954, Angel View has built and currently operates 19 six-bed group homes where clients receive loving care in family-like environments. They also offer a Day Program for adults with developmental disabilities from throughout the Coachella Valley.