The Assistant Director of the Annual Fund is responsible for grassroots fundraising efforts as well as overseeing financial reporting, gift acknowledgements, and fundraising operations. He or she works in partnership with the Development and Strategic Communications teams and with the President and CEO, contributing strategies and leadership to help reach fundraising goals. This position is part of the management team and will share responsibility and be involved in strategic planning for the overall management of Martha’s Table, the promotion of its reputation, and the fulfillment of its mission.
Essential Duties & Responsibilities
Meet or exceed revenue goals for the Annual Fund (gifts from individuals/family foundations up to ~$5,000, peer-to-peer fundraising efforts, monthly giving, planned giving, and all workplace gifts, including drives by the United Way and Combined Federal Campaign)
Steward Annual Fund donors, providing effective communications that demonstrate our appreciation of their support, increase their commitment to our mission and programs, and lead to continued and increased donations
Collaborate closely with the President and CEO, Director of Development, and Strategic Communications team to lead strategy for direct mail and digital fundraising, with a focus donor retention, donor acquisition, and long-term financial sustainability
Collaborate closely with the Director of Development and Strategic Communications team to develop and draft content for direct mail and digital fundraising efforts, including acquisition, re-solicitation, cultivation, and stewardship materials
Collaborate across the organization, and especially with the Department of Volunteers, to design and implement systems to convert Martha’s Table volunteers into Annual Fund donors
Research, design, and implement formal planned giving program to be integrated into Annual Fund strategy
Collaborate with the Major Gifts team to conduct thorough research to identify Annual Fund donors who are prospects for upgrading to mid-level or major support ($5,000 gifts and above)
Supervise one full-time staff member—the Development Associate—plus consultants, interns, and volunteers, in gift processing, gift acknowledgement, database management, prospect research, record-keeping, direct mail operations, and department coordination
Manage the donor database, including: developing and implementing record-keeping policies, assisting colleagues in maintaining accurate and timely records, importing large data sets, reconciling revenue with the Finance team, providing reports to inform the Development team’s fundraising efforts, maintaining the cleanliness of database, and staying current on available database features
Develop, implement, and maintain fundraising operations procedures, including acting as primary liaison to the Finance team to ensure adherence to recording procedures and acting as primary liaison to external caging firm to ensure accurate and timely gift intake and acknowledgement
Collaborate with President and CEO, Director of Development, and other Assistant Directors on strategy for the Development department, including setting long-term fundraising objectives and turning strategic priorities into executable plans
Build and nurture critical relationships with key internal and external stakeholders to support capacity building, site growth, and increased operational efficiency—including representing Martha’s Table at special events, workplace giving fairs, and other occasions with donors and prospects
On a continuous basis, assess the productivity, morale, technical proficiency, and resource needs of the Development Associate, encouraging professional growth
Performs other duties as assigned
Bachelor’s degree in a related field from an accredited college/university preferred
Skills and Experience
Four (4) years of experience in a nonprofit fundraising environment, especially in annual fund development, preferred
Expert knowledge of Raiser’s Edge or other complex databases(s); strong analytical thinking skills; demonstrated success in optimizing standard operating procedures; knowledge of best practice for grassroots fundraising, including direct mail, email, digital, and peer-to-peer fundraising; strong belief in equity and opportunity; consistent display of high dignity, high respect, and high integrity; roll-up-your-sleeves attitude
About Martha's Table Inc.
For nearly 40 years, Martha’s Table has worked to support strong children, strong families, and strong communities by increasing access to quality education programs, healthy food, and family supports. We believe that every child deserves the opportunity for their brightest future and a deeply engaged family and community committed to their success.
In 2018, Martha’s Table expanded to two new locations: The Commons at Stanton Square (The Commons) and The Maycroft. Through the collaborative efforts of the Horning Family Fund, Horning Brothers, Community of Hope, and Martha’s Table, we opened The Commons, a newly-constructed, 43,000-squarefoot facility located in the Fort Stanton/Hillsdale area of D.C.’s Ward 8. The Commons serves as our new headquarters and hub for programs and community supports. Meanwhile, we will house additional early childhood education programs and food supports at our satellite location in D.C.’s Ward 1, in partnership with Jubilee Housing at the historic Maycroft building in Columbia Heights.