Summary of Position: Reporting to the Director of Donor Relations and Communications, this grant-funded position creates multi-channel messaging that supports fundraising programs at Berea College. A member of the Donor Relations and Communications team, s/he provides creative services and content support as needed, including appeals, advertisements, donor reports, acknowledgements, case statements, and foundation proposals as required. Collaborates with Marketing and Communications staff to develop creative content and marketing concepts within strategic, thematic, and branding frameworks.
Minimum Qualifications Required:
Education required to ensure success in this position:
•Bachelor’s degree preferred in communication, journalism, marketing, or related field.
Experience required to ensure success in this position:
•3-5 years’ experience producing effective outward facing communication materials. Development experience, journalism, photography, and grant writing considered a plus.
Special skills, knowledge and abilities:
•Understanding and appreciation for the Berea College purpose and Great Commitments, including the tremendous impact philanthropy has on the ability of the College to achieve its mission. •Excellent writing and editing skills with an emphasis on the ability to communicate persuasively. Evidence of proficiency in grammar and the mechanics of professional writing, as well as ability to write in the voices of others. Ability to use electronic communications technology. Creativity, initiative, innovation and judgment along with the ability to relate to development and marketing unit colleagues as well as other campus stakeholders. •Evidence of successful project management. •Excellent time management. •Ability to interpret data and data visualizations and translate into meaningful textual content. •Adept at changing voice and writing style to fit audience. •Understanding of web technologies and applications. •Ability to operate office equipment and full working knowledge of the Microsoft Office Suite. Proven success in writing for publications, print, web, and other platforms. •Ability to operate independently, manage several projects simultaneously, and meet deadlines.
Primary Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Regular and predictable attendance is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. •Create informative and persuasive content that supports the strategic objectives of the division. Conceptualize, research, produce, and repurpose as appropriate promotional material: print brochures, other direct mail appeals, newsletters, social media posts, advertisements, email newsletters and web content. •Develop and maintain familiarity with and fluency in communicating about the College’s goals and priorities. •Write compelling stewardship reports, Foundation and Corporations reports, proposals, and letters. •Develop and produce outreach materials for use in solicitation, cultivation, and stewardship activities. •Work independently and resourcefully to interview donors, students, alumni, faculty and staff to Develop or adapt stories and testimonial pieces for donor acquisition and retention materials. •Work with Printing Services as well as Marketing and Communications for material production and distribution. •Coordinate with other content developers and department managers to ensure seamless integration of content across channels. Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty and students.
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