NOTE: IF YOU DO NOT HAVE PRIOR EVENT FUNDRAISING EXPERIENCE, PLEASE DO NOT APPLY. Under the direction and guidance of the VP of Community Outreach, the Regional Director of Community Outreach will primarily oversee fundraising and mission awareness efforts on The ALS Association’s signature event, the Walk to Defeat ALS. The Regional Director will manage the entire Walk to Defeat ALS program for the Northern California area of The ALS Association Golden West Chapter, which includes Walk events at four sites: Silicon Valley, East Bay, Monterey, and Sonoma County. The person in this position must have extensive peer-to-peer fundraising experience for events such as walks, 5Ks, rides or similar, and will ensure that the program is on track to meet its goals (totaling over $600,000 in 2018). The Regional Director will supervise the activities of 2 Community Outreach staff members while also serving as the staff fundraising lead on the fall Silicon Valley and East Bay Walks and spring Sonoma County Walks (with a combined current goal of $535,000).
ESSENTIAL JOB RESPONSIBILITIES
PLANNING + TRAINING + MANAGEMENT
You will assist the VP of Community Outreach and other senior leadership staff and volunteers in developing fundraising plans for the Walk to Defeat ALS program, including setting budgets and goals. You will train and supervise other members of the community outreach staff, volunteers, and interns, and work with the VP of Community Outreach to ensure that fundraising goals are met.
RECRUITMENT + CULTIVATION + STEWARDSHIP
You will be responsible for cultivating and stewarding relationships with key constituents in regard to the Walk to Defeat ALS. In addition, you’ll recruit and retain Friends and Family Teams and Corporate Teams. You’ll work closely with the team captains and participants to develop their personal and team fundraising plans by mentoring, coaching, and encouraging their fundraising efforts. You will lead the efforts of three events in the above activities.
You’ll lead and grow the chapter’s corporate partnership initiatives in regard to the Walk to Defeat ALS with the help of chapter leadership including prospecting, cultivation, developing custom proposals, securing commitments, stewardship and retention.
You will lead, direct, and manage fundraising and logistics committees for the Walk to Defeat ALS. You will recruit, empower, and mobilize volunteers to join us in the fight through both the Walk and awareness events.
MARKETING AND COMMUNICATIONS
You will collaborate with marketing and programs staff on all marketing and communications plans, including but not limited to participant recruitment and engagement and media relations for the Walk to Defeat ALS as well as awareness events. (Marketing and communications experience considered a plus.)
BUDGET MANAGEMENT AND STRATEGIC PLANNING
You’ll be responsible for managing Walk to Defeat ALS revenue and expense budgets and ensuring targets are achieved. In addition, you’ll be involved in developing and implementing strategic plans for the Walk to Defeat ALS program that will enhance revenue growth for our mission. You’ll analyze and report on event data on a regular basis and redefine strategies as necessary.
Supervise regional Community Outreach Assistant and collaborate closely with all other Chapter Regional Directors and Coordinators.
Represent the Chapter as needed and directed at miscellaneous Third Party fundraising events.
Collaborate with and assist Team Challenge ALS/Napa Valley Ride staff in the Bay Area as needed and directed, especially during event weeks.
With an eye on Walk cultivation and retention, plan no less than one Day of Remembrance activity in the Bay Area during off season.
Ensure smooth integration of National Association and Chapter standards and guidelines.
Attend Chapter events and meetings as required.
Attend support groups and visit multi-disciplinary clinics to enhance relationships and Chapter visibility in the field.
Collaborate very closely with others in the Care Services and Development departments to support and grow the Chapter’s effectiveness in fundraising and mission activities.
Perform other duties as assigned in support of the Chapter’s mission and fundraising goals.
A minimum of three years’ experience in non-profit agency operations, specifically in walk, run and/or related fundraising events.
A minimum of three years’ experience with event production and management, volunteer development and management, public relations, donor cultivation and relations, corporate sponsor cultivation and relations
Marketing and communications experience considered a plus.
Ability to manage large numbers of volunteers at different levels of expertise
Cultivating volunteer and donor relationships
Increasing team participation
Training walk volunteers
Proven history of achieving revenue goals
Strong organizational skills
Able to work independently as well as part of a team in a fast-paced, deadline-oriented environment.
Must effectively respond to constantly changing priorities and effectively respond to and proactively resolve problems/conflicts as they arise; the ability to “think on one’s feet” is critically important
Must exercise good judgment in prioritizing the scheduling of events; must know when to seek input from supervisor
Able to communicate both orally and in writing in a timely and effective manner to multiple constituencies. Strong follow-up and follow-through required.
Able to maintain a high level of integrity and confidentiality in working with sensitive, confidential records and information
Demonstrated proficiency with a variety of computer programs in a Windows environment, such as Microsoft Word, Excel, PowerPoint, and Publisher. Ability to train on and use a donor database (Donor Pro and Luminate Online). Experience using Adobe Creative Suite or similar graphics software a plus, in order to produce and/or edit program-specific materials.
Insured driver with access to an insured vehicle, as frequent travel throughout the Bay Area will be required, along with occasional travel to the Central Valley.
Detail-oriented, efficient, and able to multi-task
About ALS Association Golden West Chapter
The mission of the Golden West Chapter of The ALS Association is to discover treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest.
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