Coordinator of Alumni & Donor Engagement – Institutional Advancement
Holyoke Community College
The Institutional Advancement Division at Holyoke Community College is seeking an organized, creative and enthusiastic Coordinator of Alumni & Donor Engagement to implement comprehensive, multifaceted giving and constituent engagement programs across direct mail, email, phone, giving days, crowdfunding, and social media. The Coordinator will be a strong and engaging communicator with ability to create, plan and manage various events and initiatives that support the HCC Foundation’s goals for revenue generation and engagement. The incumbent will implement annual giving communications; track and analyze communication efforts; lead special diving day campaigns; recruit, inspire, train, and effectively utilize volunteers; and identify and implement creative strategies to increase giving participation, retention, revenue, and stewardship. The ideal candidate will also grow the pipeline of future donors through the development of connections between current students and alumni, and through programming that educates students on the role of the Foundation.
The strength of the HCC Foundation’s engagement efforts is integral to increasing and diversifying philanthropic support in service of the college’s strategic priorities. The ideal candidate will practice a creative and entrepreneurial approach to launching and managing efforts that lead to broad and increased giving from all constituencies.
EXAMPLES OF DUTIES:
Identifies, develops and implements marketing and communications strategies and tactics to achieve the Foundation’s annual income and growth objectives.
Creates and manages the implementation of a comprehensive solicitation plan for alumni and friends including direct marketing strategies, outreach schedules, events, ad hoc campaigns, and volunteer management.
Plans and coordinates logistics for all events that support alumni and donor engagement.
Writes engaging and inspiring solicitations and informational pieces for targeted audiences across multiple communications platforms.
Oversees and enhances the role of the Alumni Council to support overall engagement and fundraising goals; work closely with Alumni Council President to ensure the mission and goals of the Council are in alignment with divisional goals and objectives.
Manages social media accounts and social media strategy for the HCC Foundation & HCC Alumni accounts, collaborating with the college’s Web & Social Media Manager, and leverage platform as tool for engagement.
Collaborates with Marketing & Communications team to create messages, themes, and materials for alumni and donor outreach and engagement.
Supports the development of the Alumni Connection magazine through the collection of alumni updates for class notes, recommendations and creation of content.
Identifies and recruits social media volunteers; provides volunteers tools for effective engagement.
Creates connections between alumni and the campus community, while working with students and utilizing social media to share information about the important role philanthropy plays in providing an HCC education.
Develops and manages initiatives that support student engagement with the Foundation, including but not limited to phonathon campaigns and volunteer opportunities.
Supports the work and initiatives of various Foundation Board committees and supports Annual Giving and other development efforts and projects.
Participates in major gift pipeline meetings, providing recommendations for strategies that will assist in garnering philanthropic support, both in annual and major/planned giving.
Performs related duties as assigned.
Bachelor’s degree with minimum 3 years of experience in marketing, communications, sales, fundraising, or related field required; Exceptional communication skills, both written and verbal, with ability to adapt writing to a variety of platforms and audiences. Some understanding of fundraising-specific communications; Creative and goal-oriented with the ability to work independently and in collaboration; Demonstrated ability to plan events; Demonstrated ability to plan, organize, implement, and manage multiple priorities and projects; Strong organization skills and highly detail oriented; Strong analytical skills, including the ability to plan data collection that can inform actions, collect and organize data, synthesize findings, and make data-informed recommendations; Skills in fundraising, volunteer management, and marketing with a strong emphasis on communication; Strong computer skills including websites, Google Docs, Microsoft Office products, social media, mobile devices, reporting software, databases, etc.
PREFERRED QUALIFICATIONS: Experience in direct mail, telemarketing, web-based campaigns, generating lists and reports from a donor database and working with volunteers; Ability to initiate and carry out duties with minimum supervision and a keen eye to detail.
EQUIVALENCY STATEMENT: Applicants who do not meet the qualifications as stated above are encouraged to put in writing precisely how their background and experience have prepared them for the responsibilities of this position.
- All candidates must have legal authorization to work in the United States. HCC is not sponsoring H1B Visa.
- Pre-Employment Background check, including Criminal History will be conducted for all positions.
TO APPLY: Applicants interested in applying MUST submit the following documents online to: www.hcc.edu
Resume, Cover Letter and List of 3 Professional References with names, email addresses, and phone numbers. (When preparing your cover letter, please refer to the minimum and preferred qualifications as pertaining to this position and, if applicable, include an equivalency statement.)
DEADLINE: Applications will be reviewed beginning November 26, 2018 - Additional applications may be considered until position is filled.