The Donor Relations and Marketing Specialist will help create and implement fundraising-specific marketing materials and donor-centered development strategies to support the school’s general fundraising initiatives. The Specialist will be integral to the effort to grow the stature, reach, and effectiveness of McDonogh’s fundraising initiatives with its various constituents.
The Specialist collaborates with the Director of Communications and members of the Communications Department to ensure institutional and philanthropic messaging is aligned. Specifically, the Donor Relations and Marketing Specialist will collaborate with the Development and Communications staff on individual and group donor marketing strategies and materials that are focused on the donor prospect audience. The Specialist will also leverage formal and informal market research, emphasizing talking to our constituents 1:1 and in groups, seeking a more differentiated understanding of who our donors are (and are not), their core motivations, and how to position and package our offerings to best match their goals. The Specialist’s overriding priority will be to develop and maintain a positive relationship between Development and our donors, across all messages and media.
The Specialist understands the nature of fundraising in all forms, from direct marketing for annual giving to the customization of major gift proposal development. Additionally, the Specialist will use data and analytics to inform the development of strategies.
In addition to the education requirement, candidates:
Must have experience creating and implementing donor campaigns, both large and small.
Must have experience using traditional and digital media tools and demonstrated use of data and analytics to inform decision-making throughout their work.
Must have proficiency with the Microsoft Office and Google suite of products as well as project management/scheduling programs.
ALL CANDIDATES MUST PROVIDE 2 WRITING SAMPLES - 1 of a creative nature, and 1 oriented around fundraising or donation solicitation.
Please review the full position description and requirements here.
Internal Number: p54
About McDonogh School
McDonogh School is a community that finds joy in work, in play, and in the discovery and realization of personal potential. Strong, mutually respectful relationships among and between students and teachers inspire a passion for learning, a dedication to personal integrity, and a commitment to excellence. Embracing diversity of background, culture, and thought, the school builds upon its founder's original mission to provide a life-altering opportunity to develop in its students the will "to do the greatest possible amount of good."
Founded in 1873 and situated on an 820-acre campus, McDonogh is a day and boarding institution that employs 330 faculty and staff; serves 1,500 students in grades PK-12; has a substantial operating budget and endowment; and just completed a $75 million capital campaign, the largest of any independent school in Maryland. Long been recognized as one of the finest schools in the nation, McDonogh has a reputation for being highly innovative and "on the move."
McDonogh School strives to employ a faculty, administration, and staff exhibiting sound ethical standards and character traits such as moral courage and self-reliance, intellectual confidence and ...curiosity with a love of learning, and the ability to think critically, communicate effectively, and engage in a wide scope of educational, athletic, and artistic endeavors.
Members of the McDonogh community strive to have the highest of moral principles, and to exhibit cooperativeness, loyalty, open-mindedness, and sensitivity, as well as attention to physical, mental, and emotional health, growth, and well-being of self and others.