The Chapter Development Director develops and implements strategies to build and maintain a strong network of chapters by determining which chapters have the highest level of need, to a create stronger and more effective relationships with AFP HQ/International and their members. The Director develops tools and resources to assist these chapters with overall membership recruitment, engagement, and retention strategies; assists chapters in the facilitation of strategic planning; assists chapters with succession planning and programming, and promote AFP shared revenue education programs.
Develop, implement a program to help chapters be successful based on metrics determined by chapter engagement staff and the Chapter Support Committee.
Develop and implement a chapter stewardship program.
Analyze chapter financials, accord activity survey and membership growth/retention to proactively reach out to chapters and develop strategies to achieve success.
Visit AFP chapters as needed, based on established metrics to include connecting with chapter boards via skype or in person.
Support chapters and recommend best practices for the following:
Membership recruitment plan development
Define growth opportunities
Help develop targeted marketing
Non-Dues revenue generation
Serve as liaison to the Chapter Support Committee and Chapter Administrator Task Force.
Make recommendations on strategic direction to the chapter leadership on member acquisition, member retention, and assist identified chapters with developing strategic goals that increase membership value.
Facilitate strategic planning session as needed, and follow up on implementation with chapter boards to ensure that chapter plans are aligned with the AFP Strategic Plan.
Works cross-departmentally to develop resources to help chapters obtain success.
Primary point of contact for chapter visit scheduling for CEO, CASO, and AFP board members, as needed. Works with the Director of Board Governance on this scheduling.
Skills and Abilities
Minimum of five (5) to seven (7) years of professional work experience in membership or chapter-based roles in a non-profit association with increasing responsibilities.
Experience or knowledge of higher education or classroom education is a plus.
Excellent written and oral communication skills including the ability to interact effectively and cordially with members on the phone and in person and the ability to write succinctly and persuasively.
A high degree of customer service, solid judgment, interaction and problem-solving skills.
Ability to identify, analyze, and report on metrics to monitor membership growth, trends, and financial results to support decision-making and strategic planning.
Work with society leaders, volunteers, and the Membership and Chapter Engagement staff to establish and sustain all chapters.
Proficient in relational database management (data management, data entry, queries, reports, web, interface).
Knowledge leveraging web-based and other new technologies, including social media, to build membership, enhance products and services, and encourage member involvement and engagement.
Demonstrated ability to effectively plan, organize, and manage complex projects with limited supervision.
Considerable knowledge of strategic planning, assessment, member relationship management and volunteer relationship building.
Bachelor’s degree or equivalent years in experience.
Master’s degree in Education, Communication, Business, or Marketing, is ideal.
Impact on End Results
The Chapter Development Director is responsible for ensuring that AFP has successful, growing, and healthy chapters and that the exchange of information between the chapters and AFP headquarters is ongoing and effective. The Director helps chapters achieve their planning goals to deliver optimal value to their members. The Director has direct responsibility for developing and maintaining effective working relationships between chapters and AFP headquarters.
About Association of Fundraising Professionals (AFP)
Since 1960, AFP has inspired global change and supported efforts that generated over $1 trillion. AFP’s 33,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world.