The Director of Publications and Media Relations serves as a critical partner alongside the Associate Vice President of Marketing and Communications in efforts to reinforce the Berea College brand and increase its visibility in public and the higher education sector.
The Director of Publications and Media Relations oversees or executes as needed all electronic and print copy intended for public consumption through multimedia strategies including but not limited to website, press releases, and printed materials. The Director serves as the editor for Berea College Magazine and leads a professional staff that includes content strategy, public relations, social media, and multimedia productions.
Primary Duties & Responsibilities:
Lead a creative team of communication professionals who manage and deliver the print and digital assets of the college in public relations, social media, as well as photography and video production.
Work closely with the AVP for Marketing and Communications with a goal of increasing Berea College’s visibility and reputation nationally and internationally.
Manage, develop and mentor the publications and public relations team to meet the evolving needs of the College.
Plan, organize, facilitate and coordinate the timeline of designated projects; supervise and coordinate project activities including monitoring project budgets
Manage the print production calendar for the division of Alumni and College Relations.
Oversee the development and production of Berea College publications including The Berea Magazine, The President’s Report, and other college collateral as assigned.
Collaborate with departments throughout the campus to ensure consistency of message and effective timing of branding and fundraising efforts.
Write and edit designated material as needed to promote the message of Berea College.
Education required to ensure success in this position:
Bachelor’s degree required, masters preferred in English, Journalism, Communications, Public Relations, or related field.
Experience required to ensure success in this position:
Minimum of 5 years of experience in publications, writing and project management
Experience in creating content for e-communication and websites
Special skills, knowledge and abilities:
Understanding and appreciation for the Berea College purpose and Great Commitments, including the tremendous impact philanthropy has on the ability of the College to achieve its mission.
Goal orientated with a high level of personal motivation, energy and accountability coupled with a demonstrated ability to work in a team while developing strong working relationships with internal divisional and campus partners.
Strong, demonstrated project management and analytical skills.
Experience producing magazines and managing periodicals or publications budget.
Understanding of marketing concepts and media relations;
Superior written and oral communications skills.
Ability to manage staff and students and be professional with staff, students, faculty and others in public engagement settings.
Demonstrated management and leadership experience.
Use of computer programs including Microsoft Office Suite and experience with project management software
Experience in print production and leading a creative team including photographers, videographers, and writers.
Ability to perform content editing, substantive editing, and line editing
Understanding of social media and digital marketing.
License, certification, or registration necessary:
Valid Driver’s License
Ability to lift 25 pounds;
Ability to travel independently
Standard office environment
Ability to operate the following vehicles or equipment:
About Berea College
Berea College achieved national distinction as the first coeducational and interracial college in the South. With an emphasis on service to the people of Appalachia and beyond, Berea enrolls 1,600 students from 40 states and 60 countries. The College has a longstanding commitment to interracial education; here, people of different races seek to learn from and about each other..., while also living together. Berea is among the most racially diverse private liberal arts colleges in the United States. The college admits only students whose families are unable to afford the high cost of tuition and awards each of them a four-year tuition scholarship. Berea’s students excel in the College’s supportive but demanding academic environment, and many are the first in their families to graduate from college.
Berea College is always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online job application!
Berea College is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status.