Digital Gifts Officer
The Digital Gifts Officer (DGO) will assist the Director of Annual Giving in carrying out the designated duties and responsibilities for the university's annual giving program focusing on long-term, multi-year objectives for growing revenue and alumni participation. The Digital Gifts Officer is responsible for developing and creating online fundraising efforts and strategies that engage new donors, renew past donors, and upgrade current donors. These efforts include developing and delivering fundraising campaigns using online channels such as email, crowdfunding, social media and more.
The Digital Gifts Officer will play a key role in the ongoing strategic sourcing for crowdfunding projects focusing on those with a built-in audience, realistic funding goals, and with a specific deadline and sense of urgency that align with the university's goals and priorities. Additionally, the DGO will develop, manage, and execute the long-range strategic marketing plan and annual tactical initiatives to promote annual giving to the alumni community through other social, online, and university media outlets. The DGO collaborates with other marketing professionals in University Relations to produce relevant copy and stories for VT websites and electronic newsletters and brings forward ideas from specific crowdfunding and other annual giving campaign initiatives to share with targeted audience segments.
The DGO will both work with crowdfunding project team leaders and project collaborators to support selected projects, and will also conduct one-on-one personal solicitations of both donors and volunteers, leveraging telephone, email, and digital or social media outreach to solicit annual gifts in the range of $1,000 to $10,000.
Additionally, the DGO will:
- Have a portfolio of 300+ prospects.
- Close $300,000 per year using a three-year rolling average.
- Generate and circulate reports to track and analyze progress towards fundraising goals on a weekly, monthly, quarterly and annual basis.
Interested candidates must apply online at www.jobs.vt.edu and search for posting # AP0170110.
Include with the faculty application, a cover letter, resume, and list of five references. Individuals with disabilities desiring accommodation in the application process please notify the Human Resources Service Center, 540-231-9331, HRServiceCenter@vt.edu.
A review of applications will begin after May 9, 2017.
Quick Link: http://listings.jobs.vt.edu/postings/75374
Virginia Tech is an equal opportunity/affirmative action institution