The University of Maryland’s Office of Marketing and Communications seeks an experienced, innovative and strategic development writer to support the university’s robust fundraising and alumni relations efforts. This person should be enthusiastic about working with colleagues in donor relations, development and other areas of university relations to increase awareness of the university’s Fearless Ideas fundraising campaign and its role in advancing the university.
The writer will be responsible for identifying stories across the university to increase engagement and financial support from alumni, parents and friends of the university. As a member of the central marketing and communications team, he/she will work in collaboration with the marketing, publications, communications and Web teams to produce proposals, annual fund solicitations, web content, brochures, articles, giving stories and more. He/she must possess advanced story development and journalistic writing skills, including knowledge of interview techniques and the ability to research and write compelling cases for support to be delivered to potential donors.
• Research and draft compelling gift proposals for development officers to present to prospective donors.
• Write and produce marketing collateral such as fliers, brochures and Web content to assist development officers.
• Provide copywriting support for ads, annual fund solicitations, brochures, direct mail, broadcast email, e-newsletters, websites and videos to increase engagement and financial support from diverse audiences.