Annual Giving Data Analyst (# 20019490)
The University of North Carolina has enjoyed a long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation's first public university. Situated in the beautiful college town of Chapel Hill, N.C., Carolina has earned a reputation as one of the best universities in the world. Carolina prides itself on a strong, diverse student body, academic opportunities not found anywhere else, and a value unmatched by any public university in the nation.
Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization's collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university. The university is in the early stages of planning its next comprehensive campaign and is currently recruiting top national talent to join the team.
Carolina Development is seeking applications for the position of Annual Giving Data Analyst. Reporting to the Executive Director of Annual Giving, the Data Analyst will support all efforts for annual giving. This position plays a key role within the Annual Giving staff to provide reports that identify trends, best practices, best prospects for annual giving and illustrating different prospect segments. They will act as a liaison with ITS: Davie Training and Support for all data needs. As a member of the Annual Giving team, the Annual Giving Data Analyst will run reports, provide analysis on solicitation results, and target demographics on a consistent basis and utilize predictive modeling. Work with annual giving staff to improve existing reporting through automation to increase efficiency and create ad hoc reports to address specific marketing issues that arise within the solicitation calendar. They will assist with emerging campaigns and solicitation channels by providing research, advising on back-end system integration and providing results reporting and analysis. It requires proficiency with analytical tools, knowledge of data analysis methodology, use of presentation software and strong communication skills.
- Develop a comprehensive testing strategy for marketing activities that will support annual giving program’s long-term growth and helps the program identify new markets.
- Leverage analytics to support the goals of the annual giving program—ranging from strategy development for model source deployment and the creation of predictive models to increase the impact of annual giving.
- In partnership with prospect management, research, and analytics team develop portfolios for leadership annual giving officers and help develop portfolios for new gift officers.
- Conduct other proactive projects for use by annual giving staff under the direction of the Executive Director.
Reporting and Data Analysis:
- Create visually appealing and easy to read reports that drive strategy within the department and inform leadership and schools and units of annual giving results.
- Provide annual giving reporting services to partners in schools and units with a focus on the following types of reporting: analytics, audience analysis, annual giving results, and prospect identification.
- Synthesize information and develop key findings that will drive strategic decisions in annual giving across the organization.
- Present written, graphic, and oral reports to colleagues on results of projects.
- Serve as the primary liaison with the Davie Training and Support team. Request all data needed to successfully execute direct marketing campaigns. Segment and deliver all data for project execution.
- Serve as an active and collaborative partner to all central and unit-based development functions and other campus colleagues, to foster strategic, and collaborative fundraising practices.
- Carry out other such responsibilities as may be assigned by the Executive Director of Annual Giving and senior management.